Tesla voit ses parts de marché reculer au 1er semester 2022

Tesla has lost market share in Europe during the first half of 2022. The figures in the first half of 2022 are particularly difficult for the brand on its production lines due to the pandemic and the shortage of electronic components.

Credits: Tesla

Like many car manufacturers, Tesla has not escaped the hardships caused by the pandemic on the one hand, but also on the shortage of electronic components that has been happening for several months now.

It is remembered that the brand was forced in May 2022 to drastically reduce production at the Shanghai site due to the resumption of the Covid-19 epidemic in China. La cadence était descendue à seulement à 200 vehicules par mois, à 1200 actuellement.

Or, in apprend grâce aux récentes chiffres partagé par JATO Dynamics que ces complications sur les chaînes de production ont costé à Tesla some parts of the market in Europe during the first semester of 2022. En effet et malgrulationsse du en 2022. , sa croissance est restee en deçà de celle du marché globale.

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Tesla loses parts in market in Europe, une première

La société californienne a vu sa part de marché sur les VE en Europe descendre à 13.33 % until the first half of 2022against 13.75% at the same period in 2021. Cette perte de 0.42 points place therefore Tesla à la troisième position des constructors ayant perdu le plus de markete sur cette period, just behind the Volkswagen group (5.7 points) and the Nissan group (1.4 points). In the note égamelène une chute massive des matriculation de la Model 3 de 76 % en Jun 2022, qui est pourtant l’un des mois les plus importantes en termes de volume.

Bien entendu, the problems encountered on Tesla’s plants do not justify this retreat on the European market alone. Le mondial leader des voitures électriques must now be a composer avec de plus en plus de competitors. The BMW group in particular is experiencing exponential growth in this segment, with a market share that has passed from 5.76% in the first semester of 2021 to 8.37% over the same period in 2022.

The Hyundai-Kia group has also made a place in the hearts of European consumers, as evidenced by the good results of Hyundai Ioniq 5 and Kia EV6, sans oublier les Hyundai Kono et Kia Niro. The Stellantis group also established itself on the European market with the Fiat 500 electric, which took the number one spot in sales in France and in several European countries in May 2022.

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