Google Ads news, shopping and 3D, YouTube Shorts…

In the wake of the Google Marketing Live conference, the American firm unveiled new numbers for advertisers.

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Commerçants pourront bientôt presenter leurs products and three-dimensional direction on Google. © Google

Google Marketing Live, the antiquity of Google Marketing Livestream, is the uncontrollable rendezvous of Google for publicity experts. This 2022 edition will be released in San Francisco on May 24 and can also be streamed livestream. It is an opportunity for Google to present its latest Ads and Commerce. Découvrez ci-dessous les annonces majeures Pour les Campagnes Maximum performance in Google Ads, you buy in Google Search, and with publicity on YouTube Shorts.

1. Improvements for Campaigns Performance Max

Unsurprisingly, Google continues to measure the scene with the Performance Max campaigns, available from November 2021. The company has developed several new innovations to offer the best marketing experts with great results in automation.

List of the 6 news that are currently being deployed to improve campgrounds Maximum performance on Google Ads:

  1. New tools for experimentation: as A / B tests for your comment Performance Max generates incremental conversions.
  2. One more support: pour la gestion des campagnes dans Search Ads 360 and the Google Ads application for mobile.
  3. One of the best prizes in charge of “store sales targets”: which are the shoplifting lenses, complete with store visits and local actions.
  4. From “Campagnes Temps Forts”: but it does not maximize the impact of a camping campaign over a given period of time and targets the store has seasonal features.
  5. New insights: all including insights on consumers, audiences and anchors to ensure that Impact on most camping performance.
  6. Optimization rating and recommendations: these scores allow you to improve your camping course.

Συμπλήρωμα, in the course of more than a dozen new reports on their appearance on Page Insights: a report on attribution (αλληλεπιδράσεις of advertisements on different Google platforms), a report on the budget (recognition of an opportunity) and budgets), other than the audience for the first party data (camping performances depending on your client segments).

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See the news about the lights on the attribution. © Google

Enjoy your shopping in 3D and real boost

Il sera bientôt is possible the fair device in the Google Search of 3D models of its great augmented reality (AR) products. As you can see this, a utility for virtually placing a fuselage in your living room for more projectors. This new 3D shopping experience is available only in the United States at a premium time.

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A new shopping experience to visualize products. © Google

3. The ads reach YouTube Shorts

Send a keyword to the target: you will receive 30 billion of your most recent views on YouTube Shorts. To increase visibility advertisers, video campaigns for action and campaigns for startup application to be progressively deployed on YouTube Shorts. Google exact example: “In addition to this, the flow of products to the camps will also be available on YouTube Shorts”.

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Advertisements appearing on YouTube Shorts with a CTA. © Google

For a savoir plus, appointment on the official Google blog post.

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